Our Story with O'HOY
We’ve Been There.
Built by Founders Who Burned Out… and Fought Back.
We’re two brothers who spent a decade building businesses — and breaking ourselves in the process.
On the outside, things looked great. But inside? Stress. Brain fog. Chest tightness. Panic attacks 5,000 miles from home.
We didn’t need more hacks. We needed to feel like ourselves again.
That journey led us to MagPerform — a nightly ritual that helped us recharge, reset, and rebuild our energy from the inside out.
Now it’s your turn.
We Struggled!
Burnout Isn’t a Buzzword. It’s a Wall You Hit.
We’d tried everything: cold plunges, meditation, melatonin, even cutting caffeine.
But the problem wasn’t our morning routine.
It was the night before.
Because if you don’t sleep right, you can’t perform right.
This hit hard on a trip to Denver — when panic attacks, chest tightness, and a body that wouldn’t settle made it clear: our way wasn’t working anymore.
Our Turning Point
We Needed a Way to Recharge for Real
We realized that energy isn’t something you force. It’s something you earn — through rest, recovery, and intention.
We weren’t interested in gimmicks, grogginess, or sugar-coated powders.
We wanted something that helped us wind down, sleep deeper, and wake up clear.
We needed it to be truly effective — so we partnered with a leading supplement lab to develop it and personally tested the results.
We just wanted to like ourselves again
We Didn’t Set Out to Start a Supplement Brand
We didn’t dream of becoming supplement founders. We just wanted to wake up without dread.
To feel sharp in meetings again.
To go to bed without tension in our chest.
To stop wondering if we’d ever feel like “us” again.
But the deeper we got into fixing our sleep, the more we realized: This wasn’t just about recovery. It was about reclaiming who we were meant to be.
We didn’t build O’HOY because we had it all figured out.
We built O’HOY because we needed it.
We Believe that
Energy Isn’t Borrowed. It’s Built.
At O’HOY, we believe real performance doesn’t come from another cup of coffee.
It comes from recovery, from rituals that replenish, restore, and rebuild you while you sleep.
That’s what we stand for. And that’s what every product we make is designed to support.
From Philosophy to Practice
A Nightly Ritual with a Purpose
We didn’t want another supplement.
We wanted something we’d actually look forward to using — because it worked.
That’s why we made our routine simple: one scoop, 45 minutes before bed.
No guesswork. No stimulants. No compromise.
This wasn’t about adding more to our day.
It was about subtracting the chaos from our nights.
This Is Where It All Led
MagPerform Was Just the Beginning
Our story started with burnout — but it didn’t end there.
Rooted in Recovery. Built for Performance.
We rebuilt our days by fixing our nights. MagPerform became the first ritual that actually made a difference. One scoop. 45 minutes before bed. Better sleep, better mornings, better performance.*
If you’re ready to stop borrowing energy and start building it, this is where to begin.